Thursday, October 7, 2010

Shock Tactics

Should shock tactics be used in health promotion? The UK has just launched an add campaign against childhood obesity, and here is the ad:

Break The Habit - Spec TVC from The Precinct on Vimeo.

I haven't completely decided what I think about it yet. On one hand it seems really harsh and overly intense. On the other hand, it gets the point across. I can't stop thinking about it, which means it's done it's job. I think it would make me feel guilty as a parent, and the thought of eating a hamburger after seeing that makes me sick to my stomach.

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