Break The Habit - Spec TVC from The Precinct on Vimeo.
I haven't completely decided what I think about it yet. On one hand it seems really harsh and overly intense. On the other hand, it gets the point across. I can't stop thinking about it, which means it's done it's job. I think it would make me feel guilty as a parent, and the thought of eating a hamburger after seeing that makes me sick to my stomach.
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